Empowering You to Achieve Freedom After 40

Meet Ash & Tom

We’re Ash and Tom — two lifelong entrepreneurs who’ve seen the highs, lows, and in-betweens of building a business. Between us, we’ve made every mistake you can imagine… and found every shortcut worth knowing.
Freedom Begins at 40 was born from one simple belief:
The best time to start building the life you want was 20 years ago.
The second best time is now.
We started this movement for people who’ve spent years building careers, raising families, and doing everything right — only to realise they want something more.
Something of their own.
Something with meaning, flexibility, and freedom.
We’re not here to sell you “shiny objects” or overnight riches.
We’re here to help you turn your skills, experience, and ideas into a real business — one that fits your life, not the other way around.
Through our 5-Day “Idea to Sales” Sprint, free trainings, and mentorship, we guide you step-by-step from concept to cash-flow — using systems and strategies that actually work in 2025.
Because starting at 40 isn’t starting late.
It’s starting smart.
You’ve got wisdom, experience, and resilience on your side — we just help you package it into a profitable business that gives you freedom, purpose, and control over your future.
Welcome to the next chapter.
Welcome to Freedom Begins at 40.

Our Mission
To empower people over 40 to create financial independence through practical business systems, modern marketing, and supportive community — without hype, overwhelm, or endless trial and error.
Our Promise
✅ Real-world strategies, not theory
✅ Clear action steps that get results fast
✅ A supportive community that grows with you